Press Release

Iyuno-SDI Acquires Ortana Media Group

LONDON | April 01, 2022

April 1, 2022

Combination creates a significant step forward in the localization supply chain with highly scalable workflow orchestration and asset management solutions.

Iyuno-SDI Group, a global localization and media services partner to the world's leading content producers and distributors, today announced it has acquired 100% of Ortana Media Group (“Ortana”), a leading digital media workflow orchestration and asset management solutions provider. This transaction comes shortly after Iyuno-SDI announced a strategic investment in Ortana in October 2021. 

Ortana will continue to operate as an independent subsidiary company of Iyuno-SDI, offering its full range of SaaS and managed services solutions to the marketplace. 

Iyuno-SDI will accelerate the deployment of Ortana’s Cubix platform to centralize its global media asset management, workflow automation and tool integration across its 67 facilities worldwide. This will provide the backbone of the company’s extensive expansion of media and distribution services allowing Iyuno-SDI to manage increased demands for end-to-end localization services. 

James Gibson will remain Chief Executive Officer of Ortana and additionally take on the position of VP Product and Architecture for Iyuno-SDI. James will report to Chief Information Officer, Allan Dembry. 

“We are delighted to have Ortana and James Gibson join the Iyuno-SDI Group, he has clearly demonstrated an industry-leading approach to workflow automation and media asset management,” said Allan Dembry, CIO of Iyuno-SDI. 

“I could not be happier to join the Iyuno-SDI group, the combination of Iyuno-SDI's depth of scale, global reach and truly talented people with Ortana’s technology and solutions will make us the clear choice for businesses in need of localization and media management solutions,” said James Gibson, CEO Ortana.


Iyuno-SDI Group ( is the media and entertainment industry’s leading localization service provider. As a trusted global partner to the world’s most recognized entertainment studios, streaming platforms and creators, it offers end-to-end localization services – from dubbing, subtitling and access services to media management, transformation and distribution services – in over 100 languages for every type of content distribution platform. With deep roots in the industry dating back to 1974, the company is unmatched in operational expertise, scale, capacity and breadth of services. 

 Iyuno-SDI Group was formed in 2021 following the acquisition of SDI Media by Iyuno Media Group. Leveraging the best in breed creative and technical talent, state-of-the-art facilities and next-generation technologies, the company now boasts the largest global footprint with 67 offices in 34 countries. The company’s scale and customer-centric approach is focused on its mission of connecting content, connecting people. 


Ortana Media Group ( was founded in 2012 with the vision to improve the way media workflows are managed. An intuitive, faster and more cost-effective way for clients to leverage their content and grow their businesses.  

Today, Ortana is a leading specialist in the development of products and solutions that meet the practical requirements of a wide variety of sectors, including content owners, post-production houses, distributors and broadcasters. The company has a worldwide reseller network across North America, Europe, South America, South Asia, Australia and New Zealand.  

The Ortana team has developed a portfolio of highly flexible, multi-tenanted, end-to-end solutions that are easily adaptable and reconfigurable to meet the needs of current media enterprises and future workflows. From automating and orchestrating media management at every point of the file cycle to deploying and moving systems to the cloud, tape digitization, LTO migration, and more. 


Chris Carey / Brianna Appel