The Iyuno Evolution: Returning to Our Iconic Roots

October 25, 2022

October 25, 2022

Today, we are revealing our company name and logo as part of the evolution and simplification of our brand identity. In the past few weeks, we have been working hard to roll out updates to our branding as we move to the Iyuno name and logo. Continue reading to learn more about why we decided to evolve our brand.

The “Iyuno” name was first created when David Lee founded the company in 2002. It was unique, playful and represented the people behind what was a startup at the time.  

Our global marketing and brand team worked to create a refreshed identity with simplicity and clarity in mind. On October 26, 2022, we revealed it to the world. It uses the existing color palette in a more refined evolution. One that represents the company that will build greater capacity, apply advanced technologies, and raise the state-of-the-art for every corner of the entertainment community. 

The changes we made to our logo focus on ensuring the mark is as simplified as possible across all of our brand’s touchpoints and interfaces. The logo will now appear in all lowercase letters using the brand’s signature color as the dot above the letter “i”, an additional homage to the rich legacy of Iyuno. As you can see in examples throughout this blog post, our name when in written form will capitalize the first letter. Both the name and logo will be used across our entire global footprint of 67 offices in 34 countries (and growing).  

Beginning now and into next year, you will see our new brand identity on the website and social media @IyunoHQ, in advertising, at industry events and in our solution interfaces. We think it is reassuringly similar, simplified, and instantly recognizable and hope you do too.  

Join the discussion on social, with #WeAreIyuno.  


Iyuno ( is the media and entertainment industry’s leading localization service provider. As a trusted global partner to the world’s most recognized entertainment studios, streaming platforms and creators, it offers end-to-end localization services – from dubbing, subtitling and access services to media management, transformation and distribution services – in over 100 languages for every type of content distribution platform. The company's 75-year collective legacy is unmatched in operational expertise, scale, capacity and breadth of services. Leveraging the best in breed creative and technical talent, state-of-the-art facilities and next generation technologies, the company now boasts the largest global footprint with 67 offices in 34 countries. The company’s scale and customer-centric approach is focused on its mission of connecting content, connecting people. For more information, follow @IyunoHQ and #WeAreIyuno across social platforms.