UBS Disruptive Technology CEO Summit

October 31, 2022

UBS Disruptive Technology CEO Summit

The eighth edition of the UBS Disruptive Technology CEO Summit demonstrated how the seamless partnership between human and technology innovates for our future. Iyuno’s Founder & CEO David Lee presented his novel insights on the new economy to global investors and business leaders during the Summit.

Technology is constantly “Reimagining our tomorrow,” which was aptly the theme of this year’s Summit. The Summit united global leaders and engaged them in profound discussions on high-growth industries that leverage cutting-edge technology.

David Lee is the Founder and CEO of Iyuno, responsible for the strategy and integration of the leading entertainment technology and localization company with the largest global footprint. Lee founded Iyuno in 2002, using free software to create subtitles for Korean DVD companies.

With the rise of cable TV, David pivoted and developed MediaTrans, a platform to deliver automated subtitles files directly into cable broadcaster edit workflows and swiftly secured 90% of the Korean subtitling market. Lee relocated the company to Singapore in 2006 to penetrate the market across Southeast Asia. Responding to market advances, Lee reimagined MediaTrans into a cloud-based subtitling platform to store and manage content, today facilitating the creation and active management of subtitling projects on web browsers anywhere in the world. In 2019, Iyuno merged with Europe localizer BTI Studios and in 2021 acquired rival SDI Media. It is now the largest global provider of dubbing, subtitling, access and media services in over 100 languages for every type of content distribution platform.

Lee has earned many awards for his work, most recently being named the 2019 EY Entrepreneur of the Year (EOY) Singapore by professional services organization Ernst & Young.

About UBS

UBS convenes the global ecosystem for investing, where people and ideas are connected and opportunities brought to life, and provides financial advice and solutions to wealthy, institutional and corporate clients worldwide, as well as to private clients in Switzerland. UBS offers investment solutions, products and impactful thought leadership, is the leading global wealth manager, provides large-scale and diversified asset management, focused investment banking capabilities, and personal and corporate banking services in Switzerland. The firm focuses on businesses that have a strong competitive position in their target markets, are capital efficient and have an attractive long-term structural growth or profitability outlook.

UBS is present in all major financial centers worldwide. It has offices in more than 50 regions and locations, with about 30% of its employees working in the Americas, 29% in Switzerland, 20% in the rest of Europe, the Middle East and Africa and 21% in Asia Pacific. UBS Group AG employs more than 72,000 people around the world. Its shares are listed on the SIX Swiss Exchange and the New York Stock Exchange (NYSE).