The Executive Leadership team leading the largest media localization provider in the marketplace.
David Lee is the Founder and CEO of Iyuno.
David Lee is the Founder and CEO of Iyuno, responsible for the strategy and integration of the leading entertainment technology and localization company with the largest global footprint. Lee founded Iyuno Media Group in 2002, using free software to create subtitles for Korean DVD companies.
With the rise of cable TV, David pivoted and developed MediaTrans, a platform to deliver automated subtitles files directly into cable broadcaster edit workflows and swiftly secured 90% of the Korean subtitling market. Lee relocated the company to Singapore in 2006 to penetrate the market across Southeast Asia. Responding to market advances, Lee reimagined MediaTrans into a cloud-based subtitling platform to store and manage content, known today as iMEDIATRANS – facilitating the creation and active management of subtitling projects on web browsers anywhere in the world. In 2019 Iyuno merged with Europe localizer BTI Studios and in 2021 acquired rival SDI Media. It is now the largest global provider of dubbing, subtitling, access and media services in over 100 languages for every type of content distribution platform.
Lee has earned many awards for his work, most recently being named the 2019 EY Entrepreneur of the Year (EOY) Singapore by professional services organization Ernst & Young.
LINKEDINAs Chief Operations Officer, Nick Mills oversees all aspects of the company’s infrastructure.
In this key role as Chief Operations Officer, Nick brings a passion and drive from his work within the media sector spanning more than 30 years.
Nick joined the Group in 2019 and has driven strategic growth agendas in three C-suite positions. In every role, he brought a fresh view, building a deep understanding of our company's operations, systems, people, and culture. The current dynamics of our industry and his passion for delivering exceptional services aligns with our shared vision of creating extraordinary experiences for our clients and employees.
The regional and local operations leaders across Europe, Asia, and the Americas all report to Nick. With his focus on client service delivery and operational efficiency, Nick works closely with the local teams to build cohesive strategies to fulfill the needs of our customers.
During his tenure as Chief Human Resources Officer, Nick led transformative initiatives while bringing the HR department up to modern standards. His focus on employee engagement resulted in people-centric strategies spanning recruitment, onboarding, and career progression. Notably, his expertise in operational and business transformation underpins the integration of Iyuno’s core values, reinforcing the Group's commitment to embrace change and showcase the extraordinary. A significant achievement was his successful implementation of a global HRIS, exemplifying his ability to drive technological advancements within his scope.
Nick was initially the Group's Chief Transformation Officer, responsible for challenging the normal as the business remodeled to align with customer needs. Prior to that, Nick was a Management Consultant, working with private equity-backed businesses and some of the best-known publishing brands in the UK. He has also served in senior leadership roles where he became accustomed to change, evolving markets and created value through innovative business models. He gained his Masters in Business Administration while working full-time, using his ability to apply business models to his everyday work.
LINKEDINAs Chief Transformation Officer, Stella Yoo oversees all aspects of the company’s client operations teams and growth.
As Chief Transformation Officer, Stella Yoo leads the company's efforts to modernize workflows and systems. In this pivotal role, Stella drives initiatives that enhance the performance of our tools and platforms. With a focus on innovation and efficiency, her leadership is crucial in guiding the company through this transformative phase, ensuring we remain at the forefront of industry advancements and continue to deliver exceptional value to our clients.
Stella Yoo joined the former Iyuno Media Group as a subtitle translator in 2004, when the company was in its infancy and had only a handful of employees. Having been with Iyuno for nearly two decades, Yoo brings her deep passion for the company and its vision to her leadership role. Yoo strives to ensure that Iyuno employees find and develop their talent, passion, career, and dreams. Ultimately, Yoo believes localization brings worlds together and helps audiences understand different cultures.
In the early years of Iyuno Media Group, Yoo primarily focused on leading the localization production teams while also supporting the finance and sales teams. Her responsibilities expanded significantly when she moved to Kuala Lumpur, Malaysia, in 2011 to set up Iyuno Media Group’s first global office. During her nearly five years there, she not only helped grow the Malaysian office into Iyuno’s second-largest facility but also established multiple offices across Southeast Asia.
Yoo has held various executive roles, including Chief Operations Officer and Chief Client Officer, which have given her a comprehensive understanding of all aspects of the business. This diverse experience equips her to excel in her current role as Chief Transformation Officer.
LINKEDINAs Chief Security & Information Technology Officer, Allan Dembry oversees all aspects of the company’s information technology. Since joining Iyuno in 2019, Dembry has been focused on developing industry-leading information technology practices and workstreams that will underpin the continued growth at Iyuno, the largest and leading media localization partner with the widest range of technology-driven, end-to-end solutions.
Dembry is a technology executive with over 20 years of experience building teams and delivering solutions within the media sector. Designing and implementing a widespread of technical solutions from software to infrastructure.
Prior to Iyuno, Dembry served as CTO at On Demand Group (ODG), a company connecting content owners and video distributors to deliver media to viewers, where he managed application development, data warehousing and business intelligence solutions. After ODG was re-branded to Vubiquity, Dembry’s role changed to CIO where he was the technology lead for all aspects of software development and oversaw the IT infrastructure, support, software development, data warehousing & BI solutions, as well as the company’s proprietary video on demand (VOD) platforms. During this role he integrated disparate technology teams and solutions across US and UK post-acquisition between Avail-TVN and On Demand Group and successfully launched multiple OTT full end-to-end VOD consumer services, delivering Vubiquity’s first white-labeled direct-to-consumer services. Prior to ODG, Dembry held various technical and business roles at Pilat Media, Rebus Media and Peterborough Software.
Dembry holds a BA degree in History and English from Nottingham Trent University.
LINKEDINNicky McBride serves as the Chief Revenue Officer at Iyuno, overseeing global client relationships and business development.
Nicky brings over 30 years of experience in the media and entertainment industry, spanning commercial and operational roles, to her position at Iyuno.
In her role as Chief Revenue Officer, Nicky spearheads Iyuno's client, revenue and growth goals. She oversees the client relationship, business development and client strategy teams working closely with operations, technology and M&A activities to deliver client strategies. Nicky joined the then SDI Media in 2017 and following Iyuno's acquisition of SDI Media in 2021, Nicky seamlessly transitioned to Global Head of Business Development and Client Relationships.
Nicky’s previous roles include VP of International Client Operations at Sony Pictures Entertainment, responsible for media mastering, localization and content fulfillment across Europe, Latin America and India. Nicky's rich experience also includes Marketing for EMEA at Turner Broadcasting, now Warner Bros. Discovery, where she played a vital role in launching channels such as CNN and Cartoon Network across Europe and into emerging markets such as CEE and South Africa.
LINKEDINJuno Yoon brings in-depth financial knowledge and experience in investment banking, focusing on group strategy and vision, investor relations and M&A as the company’s Chief of Staff.
Yoon is responsible for overseeing the development and implementation of the Iyuno’s organic and inorganic growth strategies, helping to establish the company’s foundation and structure following the mega-merger amongst 3 companies: Iyuno Media Group, BTI Studios and SDI Media. Yoon has also led all previous financing rounds at Iyuno.
Prior to Iyuno, Yoon served a number of key roles at various high-profile investment banks over 14 years – most recently as Executive Director for the Investment Banking Division at Morgan Stanley. During his investment banking tenure, Yoon advised numerous clients on high-profile M&A and capital markets transactions, including the Carlyle Group’s $2.8B sale of ADT Caps, $437 million private placement of Kakao Mobility and $1 billion IPO of ING Life Korea, amongst others. Prior to that, Yoon served as VP of Investment Banking at Citigroup Global Markets and as an Associate in the Investment Banking Division at Deutsche Bank.
Dan joined the company in 2011, bringing a history of achievements in team leadership, financial reporting, cash management & treasury, operations support, financial planning & analysis, ERP systems, tax & transfer pricing, and audit & compliance.
Prior to joining Iyuno, Dan held several finance positions including Executive Director Theatrical Marketing and Distribution at Paramount Pictures, Business Manager at Comcast Corporation, and Auditor at PWC. He was promoted to CFO in 2020. He is an active CPA member, bringing over 25 years of finance and accounting-related experience.
LINKEDINBeth Ashley serves as the Chief Human Resources Officer at Iyuno, contributing over two decades of strategic HR leadership to our executive team.
With a proven track record in leading HR functions, delivering transformative change, and ensuring operational excellence, Beth is a key leader of our company's people-centric culture and operational success.
Over her career, Beth has demonstrated commercially focused HR leadership across various sectors, including Media, Telecoms, Tech, and Retail. She excels in designing Target Operating Models and implementing structures that optimize business performance, providing employees with an exceptional experience. Collaborating closely with senior executives and regional HR leaders, Beth aligns the people agenda with C-suite business planning to drive future growth.
Beth's expertise extends to evaluating and redesigning processes for improved performance and cost reduction. She has a wealth of experience in delivering culture change and transformation, managing mergers, acquisitions, and large-scale changes, while driving global performance through leadership development initiatives.
Known for her talent in creating employee engagement solutions and effective talent strategies, Beth is dedicated to nurturing high-performing individuals and teams. As a strategic visionary, she is committed to shaping our company culture and advancing our strategic objectives at Iyuno.
Beth's extensive experience and remarkable track record make her a valuable asset to our leadership team.
LINKEDINAs EVP, Americas Operations, Chris Carey oversees the production facilities, dubbing and subtitling operations for Iyuno's facilities across the Americas region.
Chris brings over 30 years of experience to his role at Iyuno having joined the company from Verizon Media, where he held the position of CRO and Head of Business Development and Strategy for their Digital Media Services business unit – helping monetize and grow the video streaming business. Prior to Verizon, Carey served as Executive Vice President of Worldwide Technical Operations at Paramount Pictures, where he oversaw all technical and post-production services, archiving and restoration programs and established the technology strategy and content protection policies for the famed studio. Carey also served the role of CMO and CTO at Technicolor, bringing together the company’s marketing efforts with its technology offering during a very important time in the company’s history. Prior to Technicolor, Carey spent more than 16 years at Walt Disney Studios in charge of Worldwide Technical Services and major initiatives including the formation of the DVD production group.
Carey is a member of the Academy of Motion Picture Arts and Sciences (AMPAS) and has been a member of Motion Picture Sound Editors (MPSE), Cinema Audio Society (CAS), and the Society of Motion Picture and Television Engineers (SMPTE). He has served on the Board of Directors for the DVD Copy Control Association (DVD CCA), DVD Forum, Blu-ray Disc Association (BDA), Digital Cinema Initiatives, LLC (DCI), and the Advanced Access Content System (AACS).
LINKEDINAs SVP of APAC Operations, Joan Kan oversees all aspects of the company’s infrastructure in the region.
Joan Kan joined Iyuno as an operations manager in its Malaysia office in 2015. Having worked in television production for nearly a decade, Kan brings her passion for content, culture and language. Kan strives to ensure that Iyuno’s localization business continues to combine the beauty of connecting people through global content. Ultimately, Kan believes that overcoming language barriers through localization makes content accessible to everyone around the world. In previous years of her career, Kan began as a production assistant and shifted to localization in 2008. Joan was promoted to Senior Vice President of Operations of the Asia-Pacific region, which is the position she now occupies at Iyuno.
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