Leadership

The Executive Leadership team leading the largest media localization provider in the marketplace.

David Lee
Founder & Chief Executive Officer
Founder & Chief Executive Officer

David Lee


David Lee is the Founder and CEO of Iyuno.

David Lee is the Founder and CEO of Iyuno, responsible for the strategy and integration of the leading entertainment technology and localization company with the largest global footprint. Lee founded Iyuno Media Group in 2002, using free software to create subtitles for Korean DVD companies.

With the rise of cable TV, David pivoted and developed MediaTrans, a platform to deliver automated subtitles files directly into cable broadcaster edit workflows and swiftly secured 90% of the Korean subtitling market. Lee relocated the company to Singapore in 2006 to penetrate the market across Southeast Asia. Responding to market advances, Lee reimagined MediaTrans into a cloud-based subtitling platform to store and manage content, known today as iMEDIATRANS – facilitating the creation and active management of subtitling projects on web browsers anywhere in the world. In 2019 Iyuno merged with Europe localizer BTI Studios and in 2021 acquired rival SDI Media. It is now the largest global provider of dubbing, subtitling, access and media services in over 100 languages for every type of content distribution platform.

Lee has earned many awards for his work, most recently being named the 2019 EY Entrepreneur of the Year (EOY) Singapore by professional services organization Ernst & Young.

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Nick Mills
Chief of Staff
Chief of Staff

Nick Mills


As Chief of Staff, Nick Mills oversees all aspects of the company’s infrastructure.

In this key role as Chief of Staff, Nick brings a passion and drive from his work within the media sector spanning more than 30 years. 

Nick joined the Group in 2019 and has driven strategic growth agendas in three C-suite positions. In every role, he brought a fresh view, building a deep understanding of our company's operations, systems, people, and culture. The current dynamics of our industry and his passion for delivering exceptional services aligns with our shared vision of creating extraordinary experiences for our clients and employees.

The regional and local operations leaders across Europe, Asia, and the Americas all report to Nick. With his focus on client service delivery and operational efficiency, Nick works closely with the local teams to build cohesive strategies to fulfill the needs of our customers. 

During his tenure as Chief Human Resources Officer, Nick led transformative initiatives while bringing the HR department up to modern standards. His focus on employee engagement resulted in people-centric strategies spanning recruitment, onboarding, and career progression. Notably, his expertise in operational and business transformation underpins the integration of Iyuno’s core values, reinforcing the Group's commitment to embrace change and showcase the extraordinary. A significant achievement was his successful implementation of a global HRIS, exemplifying his ability to drive technological advancements within his scope.

Nick was initially the Group's Chief Transformation Officer, responsible for challenging the normal as the business remodeled to align with customer needs. Prior to that, Nick was a Management Consultant, working with private equity-backed businesses and some of the best-known publishing brands in the UK. He has also served in senior leadership roles where he became accustomed to change, evolving markets and created value through innovative business models. He gained his Masters in Business Administration while working full-time, using his ability to apply business models to his everyday work. 

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Allan Dembry
Chief Security & IT Officer
Chief Security & IT Officer

Allan Dembry


As Chief Security & Information Technology Officer, Allan Dembry oversees all aspects of the company’s information technology. Since joining Iyuno in 2019, Dembry has been focused on developing industry-leading information technology practices and workstreams that will underpin the continued growth at Iyuno, the largest and leading media localization partner with the widest range of technology-driven, end-to-end solutions.

Dembry is a technology executive with over 20 years of experience building teams and delivering solutions within the media sector. Designing and implementing a widespread of technical solutions from software to infrastructure.

Prior to Iyuno, Dembry served as CTO at On Demand Group (ODG), a company connecting content owners and video distributors to deliver media to viewers, where he managed application development, data warehousing and business intelligence solutions. After ODG was re-branded to Vubiquity, Dembry’s role changed to CIO where he was the technology lead for all aspects of software development and oversaw the IT infrastructure, support, software development, data warehousing & BI solutions, as well as the company’s proprietary video on demand (VOD) platforms. During this role he integrated disparate technology teams and solutions across US and UK post-acquisition between Avail-TVN and On Demand Group and successfully launched multiple OTT full end-to-end VOD consumer services, delivering Vubiquity’s first white-labeled direct-to-consumer services. Prior to ODG, Dembry held various technical and business roles at Pilat Media, Rebus Media and Peterborough Software.

Dembry holds a BA degree in History and English from Nottingham Trent University.

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Nicky McBride
Chief Revenue Officer
Chief Revenue Officer

Nicky McBride


Nicky McBride serves as the Chief Revenue Officer at Iyuno, overseeing global client relationships and business development.

Nicky brings over 30 years of experience in the media and entertainment industry, spanning commercial and operational roles, to her position at Iyuno.

In her role as Chief Revenue Officer, Nicky spearheads Iyuno's client, revenue and growth goals. She oversees the client relationship, business development and client strategy teams working closely with operations, technology and M&A activities to deliver client strategies. Nicky joined the then SDI Media in 2017 and following Iyuno's acquisition of SDI Media in 2021, Nicky seamlessly transitioned to Global Head of Business Development and Client Relationships. 

Nicky’s previous roles include VP of International Client Operations at Sony Pictures Entertainment, responsible for media mastering, localization and content fulfillment across Europe, Latin America and India. Nicky's rich experience also includes Marketing for EMEA at Turner Broadcasting, now Warner Bros. Discovery, where she played a vital role in launching channels such as CNN and Cartoon Network across Europe and into emerging markets such as CEE and South Africa. 

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Juno Yoon
Chief Strategy Officer
Chief Strategy Officer

Juno Yoon


Juno Yoon brings in-depth financial knowledge and experience in investment banking, focusing on group strategy and vision, investor relations and M&A as the company’s Chief Strategy Officer.

Yoon is responsible for overseeing the development and implementation of the Iyuno’s organic and inorganic growth strategies, helping to establish the company’s foundation and structure following the mega-merger amongst 3 companies: Iyuno Media Group, BTI Studios and SDI Media. Yoon has also led all previous financing rounds at Iyuno.

Prior to Iyuno, Yoon served a number of key roles at various high-profile investment banks over 14 years – most recently as Executive Director for the Investment Banking Division at Morgan Stanley. During his investment banking tenure, Yoon advised numerous clients on high-profile M&A and capital markets transactions, including the Carlyle Group’s $2.8B sale of ADT Caps, $437 million private placement of Kakao Mobility and $1 billion IPO of ING Life Korea, amongst others. Prior to that, Yoon served as VP of Investment Banking at Citigroup Global Markets and as an Associate in the Investment Banking Division at Deutsche Bank.

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Daniel Brown
Chief Financial Officer
Chief Financial Officer

Daniel Brown


Dan joined the company in 2011, bringing a history of achievements in team leadership, financial reporting, cash management & treasury, operations support, financial planning & analysis, ERP systems, tax & transfer pricing, and audit & compliance.

Prior to joining Iyuno, Dan held several finance positions including Executive Director Theatrical Marketing and Distribution at Paramount Pictures, Business Manager at Comcast Corporation, and Auditor at PWC. He was promoted to CFO in 2020. He is an active CPA member, bringing over 25 years of finance and accounting-related experience.

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