MARCH 25, 2022
Iyuno-SDI's EVP of Marketing & Corporate Development Chris Carey spoke on "The Growing Role of Dubbing and Subtitling in the Creative Mix" at the 2022 Series Mania Forum.
The 2022 Series Mania Forum in Lille, France was a big moment in the history of our return to in-person events and gatherings. More than 3,000 attendees descended on Lille Grand Palias Conference Center to engage in a wide range of topics, and as always, a lot of new show pitches and deals were being made in and around the conference.
Iyuno-SDI's EVP of Marketing & Corporate Development, Chris Carey, was invited to join a panel discussion titled, “The Growing Role of Dubbing and Subtitling in the Creative Mix.” For many of those in the localization business, this is a welcome change to see a production development-centric conference putting this topic on the table for discussion and learning. Carey was joined on stage by panel speakers including Catherine Retat, Director, International Dubbing - Creative Services at Netflix; Alexander Piel, Drama Deputy Director at Arte France; and Holly Diener, Author, Adaptor and Founder of The Perfect World. Moderated by Laura Gragg, it was a fantastic discussion that allowed the audience to gain a deeper understanding of the production and creative process of localization, and for the panelists on the stage to share insights, as well as make some asks about considering the localization as a vital part of a productions early development, and certainly once in production and post, to engage in planning with the localization team to create a better end product and expand the potential reach and revenue of their shows by way of high quality localized versions. Each member of the panel had a unique perspective to share, and the panel discussion was interesting and engaging.
It is a watershed time for our industry as demand for localization services has never been higher, and the desire to raise the bar of quality has never been stronger. We look forward to our sector receiving more attention in the months and years to come.
ABOUT IYUNO-SDI GROUP
Iyuno-SDI Group is the media and entertainment industry's leading localization service provider. As a trusted global partner to the world's most recognized entertainment studios, streaming platforms and creators, it offers end-to-end localization services – from dubbing, subtitling and access services to media management, transformation and distribution services – in over 100 languages for every type of content distribution platform. With deep roots in the industry dating back to 1965, the company is unmatched in operational expertise, scale, capacity and breadth of services.
Iyuno-SDI Group was formed in 2021 following the acquisition of SDI Media by Iyuno Media Group. Leveraging the best in breed creative and technical talent, state of the art facilities and next generation technologies, the company now boasts the largest global footprint with 67 offices in 34 countries. The company's scale and customer-centric approach is focused on its mission of connecting content, connecting people.